Functional elegance


From our humble beginnings in 2001, we at Novel Idea strive to create practical interior joinery and furniture that is not just beautiful to look at, but practical and unique, something to enjoy for years to come.

  • We always work with premium, cost effective materials.
  • Our bespoke cabinetry never compromises on quality, craftsmanship or fit.
  • We work closely with our clients, offering professional advice throughout a project.
  • We are efficient with deadlines and aim to be unobtrusive in your private home environment.


What we offer



From your first brief to us, containing all your requirements and hearts desires, we take you through a design process that evolves into a mutually rewarding product. With the aid of an Articad design program we can present you with different layouts and use only the best German and Italian hardware when we build your dream kitchen.



The convenience with our planning software gives clients the flexibility and freedom to know that any detail or finishing, no matter the size or complexity, can be tailored to meet their expectations. Our hands-on approach in creating your kitchen or cabinetry leaves no grey areas and ensures complete customer satisfaction.



During the furniture making process we try to understand your needs and requirements and then proceed to find the best wood from our unique collection (or in the trade) to manufacture something special. When creating mixed medium pieces we use superior architectural hardware and have the finest steel artisans on hand.



We enjoy working on shop fittings as this creates a talking point and invites people into unknown territory. Our capacity, however, limits us to creating reception counters or display stands for small to medium size developments. At times our unique collection of natural timber comes in handy with creating a focal point in these creations.

Our showroom


Why choose us

We want to continue bringing clients joy by creating beautiful, user friendly cabinetry and fine furniture for their homes and places of work.

Since our move to the picturesque town of Robertson in the Western Cape, our mission is to establish a good name and a happy client base, exactly the way we did over the sixteen years we operated in Johannesburg. Clients will soon be able to visit at our new workshop show room where dreams are being built.

I received the study plans for a Gentleman’s  mahogany “Barrel Back” cruiser from my brother as a birthday gift. The next day, I ordered a full set of building plans and set myself the goal to launch this beauty in 5 years’ time. This boat must be on the water by Christmas of  2018. One must never stop dreaming!


Working with Wynand is always a pleasure. Not only is he a skilled artisan but a professional. His passion for wood is contagious and I have learned so much over the last few years. Every design I have asked him to manufacture he has never let me down. This is so essential, especially with only a handful of skillful craftsmen available. Having worked with Novel Idea on multiple projects, I can not recommend them highly enough.

Novel Idea het my droomkombuis in ‘n werklikheid omskep! Wynand Rood en sy span se puik vakmanskap weeg op met die beste in die bedryf. Sy kreatiewe denke en persoonlike kennis en ervaring van hoe ‘n kombuis prakties uitgelê moet word, asook sy gewilligheid om te luister na die persoonlike voorstelle en behoeftes van sy kliënt, maak dit ‘n plesier om met hom saam te werk. Hy beskik oor die vermoë om in ‘n beperkte spasie effektiewe kaste en rakke te ontwerp en te installeer. Dit was ‘n plesier om met Wynand saam te werk. Ek beveel hom sonder voorbehoud aan.